Meet Our Team

Advanced Markets was founded in 2006. The firm is a pioneer bringing true Direct Market Access (DMA) to the foreign exchange and precious metals markets. We are a leading provider of wholesale liquidity, technology, and credit solutions to brokers and banks globally, and our team members are a huge part of our success.

Advanced Markets blog
Anthony Brocco

Anthony Brocco

Founder & CEO

Anthony founded Advanced Markets in 2006 and has served as Chief Executive Officer and Director since the firm’s inception. Prior to starting the firm, he ran trading and brokerage operations in the foreign exchange options and commodity futures markets. He is the chief architect of Advanced Markets’ direct market access (DMA)-based liquidity, credit and technology solutions for wholesale and institutional clients. Anthony has travelled widely in the US, Europe and Asia, where Advanced Markets powers the FX trading infrastructure for leading brokers in the United Kingdom, Korea, Japan, Hong Kong and elsewhere.

Geoffrey Gooch

Chief Financial Officer, Chief Compliance Officer

Geoff has served as a Director, Chief Financial Officer and Chief Compliance Officer of Advanced Markets since the firm’s inception in 2006. Before joining the firm, he served as the head of compliance and back-office operations for several FCMs and Introducing brokerage firms. During the 16 years he has worked in the FX and Commodity Futures markets, he developed regulatory compliance programs for a number of CFTC registered and NFA member organizations. Prior to starting his career he studied Finance at the University of Florida.

Geoffrey Gooch

Natallia Hunik

Global Head of Sales at Advanced Markets LLC & Fortex Inc.

Natallia is a recognized industry leader in the development of international business and creating and leading high performing FX sales teams with more than 8 years’ experience in the field. Natallia is responsible for spearheading Advanced Markets’ global expansion efforts by cultivating business relationships with industry leaders around the globe. Her reputation precedes her and the level of respect and confidence that she generates has been crucial to the growth and development of companies she had been with.

Prior to joining Advanced Markets and Fortex team, Natallia served in executive leadership role as Vice President of Worldwide Sales and Marketing at Boston Technologies. She was responsible for growing the Boston startup into successful international company with industry-leading B2B sales team and offices in Japan, China, UK and South East Asia.

Natallia received her Master’s Degree in Finance from Suffolk University in Boston and her Bachelor’s Degree in Information Systems and Technologies from the Belorussian State University.

Michael Cairns

Chief Operations Officer

Michael serves as Advanced Markets’ Chief Operations Officer, overseeing the firm’s internal processes and many of its external business relationships, as well as assisting in the planning of core strategy.

Michael’s career in global financial markets spans close to 30 years and incorporates extensive exposure to both FX and Interest-Rate trading. Originally from Belfast, Northern Ireland, Michael has held senior managerial positions at several major European Banks, both in New York and the UK.

Prior to joining Advanced Markets in 2015, Michael held the position of CEO at one of the world’s leading retail FX brokers, FX Solutions LLC.  With FX Solutions since its inception in 2001, he was instrumental in helping develop the firm’s proprietary trading and risk management systems including its core pricing algorithms. Michael also concurrently served as an Executive Director and Board member of City Index Ltd, the UK-based CFD broker which purchased FX Solutions in 2008. Amongst other things, his role at City Index included full responsibility for the firm’s Americas and Middle East business regions.

Anya Aratovskaya

Vice President of Institutional Sales

Anya has over 7 years of financial services industry experience.  She has developed a broad knowledge in all aspects of Foreign Exchange business environment, latest technological capabilities, risk management and global regulatory practices.
Anya is a specialist of the dynamic Eastern European FX market.  She has helped numerous FX companies, banks and asset managers elevate their businesses to a completely new level by successfully implementing progressive technologies and liquidity solutions into their models. She provides a valuable leadership and direction to company’s staff and outside counsel.  Anya holds a Master of Science degree in Financial Services from Northeastern University.

Richard Perona

Vice President of Institutional Sales

With more than 15 years of experience, Rich has been immersed in the FX market with a broad history from trading at the FX desks of major world banks to managing flow at retail FX brokers. He has a deep understanding of the FX industry, while specializing in G20 and exotic currency trading.  Rich assists financial institutions, fund managers and individuals around the globe to integrate FX as an asset class and identify applicable markets and technologies to suit their overall strategy.  Prior to joining Advanced Markets VP of Institutional FX, Richard worked as a Business Intelligence Specialist, seeking and collaborating with market contacts for liquidity and technology deals.

Shobin Mathew Simon

Institutional Sales Manager

Shobin has more than 10 years’ experience at the forefront of the foreign exchange and banking markets across Europe and Asia. He has started his career in Hewlett Packard in 2003 in Bangalore, India and moved to Dubai to work for Barclays bank in 2006. In 2009, he moved to London to work for derivative and FX markets, where he worked as retail and Institutional sales manager in various FX firms.

Shobin holds a graduate degree in computer science and Masters in Business Administration (MBA). He has lived in India, Kuwait, Dubai and London and maintains good professional and personal relationships around the globe. He has broad experience in financial services regulation and is fluent in English, Hindi, Tamil and Malayalam.

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